Why Everything and Everyone Counts for Effective Communication

Effective CommunicationTo achieve truly great things at work—to innovate, activate, and motivate—it’s all about effective communication. You have to cultivate an open dialogue with colleagues and important stakeholders. When people are really talking, the business is progressing. When people stop talking, the business stops progressing.

It’s that simple.

When we work together to create an environment in which everyone can feel safe and comfortable to speak openly and wholeheartedly, new opportunities spring forth. And we are better able to surface and solve problems. Everyone, and the business, benefit.


That’s because expressive interaction includes sharing information, conveying feedback and connecting empathetically, all of which ramp up the collective emotional and intelligence quotients (i.e. “Social EQ” and “Social IQ”). We get smarter intellectually and we feel better (i.e. happier calmer, more confident, more competent, etc.) when we express ourselves and communicate effectively.

You’re in control

And we don’t have to wait or ask permission of someone else for this to happen. How we communicate is within our direct span of control. That’s good news for those of us who are control freaks (and really, do you know anyone who isn’t?) and want to believe that we can make a difference.

In addition, small changes can generate health in profound ways. Whether speaking to a colleague with respect and appreciation or listening to a client with compassion and understanding, a word or glance can help. This means we can never predict the trajectory of a well-spoken word or a kind gesture, as each word or gesture has a life of its own.  When we talk about the concept of communication, it entails so much more than just what we say.

Of course, right?

The who, what, when, where and why of effective communication

It’s how we say it, the tone, the pitch, and the volume. It’s a gesture, a facial expression, or a move. The way we walk into a room and the way we hold ourselves. Whether we decide to bury our heads at our desks or frequent the water cooler or kitchen.

Everything we do and say, including the “how,” “when,” “where,” “why” and “with whom,” of what we say and do, communicates something. Such as confidence, inclusion, concern, appreciation, insecurity, support, rejection, solidarity, refusal, and so on.

There’s no opting out here. Even our rate of respiration and the energy we exude play into this and what we don’t say and don’t do count as well. Ignoring something or someone can be truly frustrating and is often experienced by the other person as passive aggressive behavior.

Silence is not golden

Silence can be very useful and positively productive when used to allow for greater reflection, witnessing or affirmation. But it is also one of the most powerfully destructive ways to communicate. Just ask anyone who has been given the “silent treatment” on a routine basis.

This is what is so rich in opportunity when it comes to organizational health and employee engagement.  Each of us counts and everything we do and say counts when it comes to communication.

Let’s talk

That’s what we are all about at CorpTalk. We get people to talk in ways that really matter about things that really matter so that, together, collectively, we are smarter, we feel better and we are happier as a result.

Starting now, in this very moment, each and every one of us is capable of making small positive changes in how we communicate.

What do you choose? Share your story.

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